PRIVACY POLICIES

MVFM Limited Privacy Policy


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.mvfm.co.uk (the “Site”).


PERSONAL INFORMATION WE COLLECT


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


We collect Device Information using the following technologies:


    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit and debit card numbers), email address, and phone number.  We refer to this information as “Order Information.”


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


HOW DO WE USE YOUR PERSONAL INFORMATION?


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


SHARING YOUR PERSONAL INFORMATION


We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt out of targeted advertising by visiting:

 FACEBOOK - https://www.facebook.com/settings/?tab=ads

INSTAGRAM -  https://www.Instgram.com/settings/?tab=ads

 GOOGLE - https://www.google.com/settings/ads/anonymous

 BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.


DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


YOUR RIGHTS


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.


You have the following rights related to the information that we maintain about you:    

  • The right to be informed about how your information is used. This is the reason we provide this Privacy Notice to you.

  • The right to access the information we hold about you.

  • The right to request the correction of inaccurate information we hold about you. You can correct some of this information in your account settings.

  • In some circumstances, the right to request that we delete your information, or stop processing it or collecting it.

  • The right to stop direct marketing messages, which you can do through your preferences here or by clicking on any "unsubscribe" link in any marketing email you receive from us. You also have the right to withdraw, with effect for the future, your consent for other processing activities for which you have given us your consent.

  • The right to request that we transfer your information either to you or a third party.

  • The right to, at any time, object to data processing based on legitimate interest or for direct marketing purposes.

  • Moreover, you have the right to complain to your data protection regulator.


Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We will keep your information as required to meet legal or regulatory requirements, resolve disputes, prevent fraud or abuse, enforce our Terms of Use, or for other legitimate business purposes (so long as keeping it for such purposes does not infringe upon your privacy rights).   

When we no longer have a need to keep your information, we will either delete it from our systems or anonymise it so that it no longer identifies you. 


OUR SECURITY MEASURES         


We use appropriate technical and organisational safeguards to protect your information from unauthorised use, disclosure, and loss. We use a PCI compliant secure debit and credit card processors and do not save your full credit card number on our information systems while placing an order. If you have questions about the security of your information, please contact us at  dpo@mvfm.co.uk.         


THIRD PARTY LINKS       


We may provide links to third-party web sites that we do not own or control. We are not responsible for the information collection practices of these third-party websites and do not endorse such practices. We encourage you to review and understand the privacy practices of third-party websites before providing any information to or through them.


CHILDREN'S PRIVACY    


The Site are not directed to children under the age of 16, and we do not knowingly collect information from children under 16. If we learn that we have collected information from a child under 16, we will take steps to obtain the consent of that child's parent or guardian prior to processing that child's information any further. If do not obtain the parent or guardian's consent, we will delete the child's information from our systems.            


CHANGES TO THIS PRIVACY NOTICE

               

We may change this Privacy Notice from time to time to reflect new ways that we process your information. If we make significant changes that affect your information, we will provide you notice of such changes through the Site,  by email, or some other means of contact. This notice will give you an opportunity to review the changes before we use your information in these different ways.      


HOW TO CONTACT US / DATA PROTECTION OFFICER

               

We always want to hear from our customers - especially with your questions, comments or concerns about our privacy practices. Please don't hesitate to contact our Data Protection Officer by sending an email to our Data Protection Officer at DPO@mvfm.co.uk or writing us at:    


MVFM Limited 

Attn: Data Protection Officer     

49 Boxmoor Road

Harrow

London

HA3 8LH


Last Updated September 27, 2019           



CONTACT US


For more information about our privacy practices please contact by email at dpo@mvfm.co.uk, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@mvfm.co.uk or by mail using the details provided below:


 MVFM Limited PO Box xxxx, Harrow, Middlesex, HA1 2DG, United Kingdom.

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This website is owned and operated by MVFM Limited, a company incorporated in England and Wales, registered Company Number 12157723. 
 
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